The aim of this work is to portray reality through simple images, which capture the complexity of the world in just a few strokes. By combining the author’s concise attitude with the power of graphics to highlight the essential, each image gets to the heart of its subject. However, the best way to explain the creative process behind these images is to outline how Luca’s brain works: Reality → Focus on the essential → graphical processing → ARTWORK → the website you’re in.